Metricool

Metricool helps you plan, schedule, publish, and measure social media content without bouncing between tabs. It’s built for marketers and social media managers who want one workspace for day-to-day publishing plus reporting for what’s working.

• Content planner: drag-and-drop calendar planning with platform previews and scheduling across networks
• Automated reporting: reports that generate themselves, plus analytics and dashboards for channel performance over time
• Team workflows: assign roles and use an approval system for clients or collaborators
• Unified inbox: manage messages and comments in one place so you don’t miss conversations
• Ad management: a single dashboard for unified campaigns across Google, Facebook, and TikTok Ads
• Engagement to action: Flows for DM automation, and Smartlinks (link in bio) with real-time click tracking
• Integrations for data: Looker Studio connection and API access (plus Zapier integration on higher tiers)

Metricool supports Google, Pinterest, Meta, LinkedIn, and X, so you can manage posts and track results across common channels. It also groups work by “brands,” letting you manage multiple business identities while keeping reporting organized. If you need more than one location or business under the same umbrella, Metricool’s options around brands and combined reporting via Looker Studio are designed for that use case.