Sandcastles

Sandcastles helps you spot what’s working in short-form video (hooks, formats, storytelling) and turns that research into draft scripts you can use for your own content. It’s for creators and brands who want to move faster than starting from a blank page, especially if you’re trying to grow on Instagram, TikTok, or YouTube.

It covers the full workflow from discovery to drafting:

• Viral outlier research: find top-performing and “outlier” videos in your niche using a database described as including millions of validated outliers.
• Channel discovery: build a feed of top-performing channels and track channels across Instagram, TikTok, and YouTube in one place.
• Hook generation: create dozens of hook ideas using hook templates tied to what has historically gotten views.
• Transcript download: get transcripts from videos so you can reference the exact language used.
• Script writing: generate short-form scripts using storytelling frameworks.
• Viral analysis: review why specific videos went viral, including their hooks, storytelling, and format/style choices.
• Projects for organization: save and organize winning ideas into collections so your workflow doesn’t reset every time.

What sets it apart is the focus on “why it worked” plus practical remixing. Instead of just generating generic content, it pushes you toward specific examples from channels in your niche, then produces draft scripts based on those patterns. Account connections aren’t required, but syncing can tailor insights more to your needs.