reOS

reOS is a research workspace that takes customer research from a study plan to analyzed, source-linked insights, then back out to actions you can measure. It’s for teams that rely on customer interviews and feedback across channels, but struggle to connect findings to shipped changes and to older research.

It’s built to replace the scattered workflow where studies live in multiple tools and end in one-off decks.

• Study planning turns your research question into a structured plan, focused research questions, and a moderation guide
• Recruiting and fieldwork supports participant outreach, scheduling, consent, and incentives, including sourcing from a CRM-connected panel
• Multi-channel ingestion brings in interviews and other feedback (support tickets, forwarded emails, forms, recordings, transcripts, and datasets) and structures it for analysis
• Human-led AI analysis (DIVE™) converts raw material into observations, then improves, validates, and enriches them while keeping each claim tied to its evidence
• Traceability and proof lets you click into an insight and land on the exact moment from an interview or the exact line from a ticket
• Close-the-loop actions tracks insights as initiatives, supports telling the customers who asked, and measures what happened after changes ship
• surfaces patterns across studies so later work can build on prior research instead of starting over