Relay Studio

Relay turns your website into a month of TikTok-ready content inspired by formats that tend to get views. It’s built for sustainability-minded brands (especially on TikTok) that want consistent posting without writing briefs from scratch.

It starts by learning what you sell, who you’re for, and how your voice sounds. You then swipe through posts you like, tweak the words if you want, and choose what actually gets published.

• Website-to-content input Paste your site (or App Store link) so Relay can match your brand voice and audience.
• Viral-format content Creates slideshows and videos designed around viral formats.
• Swipe-based approval Approve with a right swipe, pass with left swipe, and edit copy when needed.
• Scheduled to your TikTok Connect TikTok once, then get posts spread across the month and sent to your account on their dates.
• View tracking and hook comparisons See views for each post in one place and compare hooks as performance data comes in.
• More like what works When something performs, Relay makes new takes of it.

Relay also offers a managed service angle for ads. Relay’s team audits creatives, tests winning hooks and formats, and uses results to inform the next round of UGC-style ads.

If you’re already posting on TikTok and want a repeatable pipeline (with control from swiping and editing), Relay fits. If you need help testing what message and hook gets attention, the “see what works” loop and managed ad support are the core reason to choose it.